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Small Business Website Services Small Business Website Solutions

Website Design, Development, & Maintenance

Regardless of the style or purpose, your website must have a professional appearance to be taken seriously.

During the design phase, I work to understand your clients and the purpose of the website. Design is about creating a site that speaks to your clients.

How a site is built is focused on your business needs, how often the site will be updated, the type of host provider, email requirements and other information.

For a new website, basic web hosting is effective for many clients while others benefit from solutions integrated with content management, e-commerce, database tools, etc. Based on your busienss needs, I will recommend several host providers and explain the benefits and costs of each solution.

Upon completion, I will work to help promote your website and am always available for ongoing support or maintenance.

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Ethan Allen Travel
Ethan Allen Travel
Since 1997 I have provided ongoing design, maintenance and internet consulting. In 2002 a website redesign was done to create a more professional appearance.
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Small Business E-Commerce Solutions

For most small businesses the key to e-commerce is simple and effective. Simple is choosing the right-sized solution for e-commerce and effective is designing the site so it generates sales.

In my experience hosted e-commerce solutions provide about the same level shopping cart of customization, higher reliability, established backend procedures, and dramatically lower development costs.

For established e-commerce sites, I work with clients to adjust the layout of product pages and refine the flow of shopping cart systems to help close more sales.

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Gourmet Tote
Gourmet Tote
Using a hosted e-Commerce solution enabled the shopping cart to be live and taking orders in one week.
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Internet Marketing

Custom email newsletters are a quick and easy way to reach out to clients at a very low cost. Newsletters are designed to be eye catching and inviting to read within an email application.

In developing an Internet or overall marketing plan I work with clients to understand their target market, how aggressively they are willing to market a product, and the key success factors. My background in business and marketing enables me to step beyond the technical requirements to help make your website a business success.

 

Search Engine Optimization

For long term success with search engines, building a site properly is half the battle. Based on the marketing plan for the website, I will advise you on ways to improve search engine results from building links to your site to paying for key words.

Once a plan is developed, based on your budget I will implement any technical changes and provide specific instructions for ongoing steps to improve search results. Regardless, search engines should be one part of an overall marketing plan for any business to succeed on the Internet.

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The Sonoma Institute
The Sonoma Institute
The design from their new website was modified for email display to transform old text-only Ideas! newsletter.
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